Joe Martin.

Why this show exists.

A few years ago Joe gave a TEDx talk about naming your years before you live them. The premise: refuse to let a year of your life happen to you, and write the story you actually want instead.

That same idea runs through his book on productivity and intentional living, his speaking, and the work he does helping tour operators rewrite their own businesses.

Tour Innovators is the show where Joe finds operators who've already done what he's been talking about for years. People who refused the version of the industry they were handed, and built one that fits the lives they want to live.